• What we do

    Get to know your audience everywhere.

    Audience Insights

    Link online and offline behavior

    Rich data segments give you more visibility into your audience than ever before.

    Campaign Management

    Real results in real-time

    Know precisely where your audience goes and what they buy after exposure to your ads or content.

  • Made for you

    If you advertise, you're going to want to see this.


    Measure your creative

    Behavioral research that takes you from creative ideation to ad effectiveness measurement.


    Provide affordable insights

    Real attribution against what your audience reads and views on site.

  • Why OpenUp?

    Better data inspires better solutions.



    Expose the full purchase funnel showing every touchpoint on the path to purchase.



    Know the who, what, when, where and why behind your analytics.



    Turn 20 billion data points from hundreds of providers into a simple, beautiful measurement solution.

  • About us

    We care about data as much as you do.

    OpenUp was founded by a team that’s curious about the world and passionate about understanding why we behave the way we do. We believe that data is the key to that understanding, and we work to develop research and products that use data to benefit brands and consumers.


    OpenUp's team and advisory board come from BuzzFeed, Google, Yahoo, Microsoft and leading media companies — combining over 30 years of experience in analytics and research for brands and publishers.

    If you’d like to learn more drop us a line at hi@open-up.io